{"id":25841,"date":"2019-12-16T10:47:35","date_gmt":"2019-12-16T09:47:35","guid":{"rendered":"https:\/\/staging.digatus.com\/the-importance-of-good-communication-in-the-m-process\/"},"modified":"2025-12-19T17:09:14","modified_gmt":"2025-12-19T16:09:14","slug":"the-importance-of-good-communication-in-the-m-process","status":"publish","type":"post","link":"https:\/\/digatus.com\/en\/the-importance-of-good-communication-in-the-m-process\/","title":{"rendered":"The Importance of Good Communication in the M Process"},"content":{"rendered":"\t\t
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Communication Planning Begins Even Before the Process<\/h5>

The M process consists largely of communication, whether it’s access to the data room, interviewing selected employees, or exchanging information with the entrepreneur himself. This exchange and the inquiries usually relate to hard facts and serve to analyze whether the desired acquisition target fits the own company or investment portfolio. <\/p>

Poor communication at the wrong time can cause great damage, which may even jeopardize the entire project success. Therefore, it is very important to define a communication strategy even before the actual M process begins, which determines who is informed about what, how, and when. <\/p>

Depending on the project phase, it is important to involve different groups of people and communicate with them in different ways. During the initial discussions and considerations even before the official project start, the main focus is on absolutely confidential communication. Therefore, at this time, only the absolutely necessary persons are involved according to the need-to-know principle through confidential individual conversations, such as the shareholders, upper management, and M advisors. <\/p>

\"Communication<\/p>

Communication in the Project Phases of the M Process<\/p>

Cultural Due Diligence<\/h5>

At the beginning of due diligence, communication is still somewhat different than in the further course of the project, because only a few people are involved here and it is avoided to spread rumors among the workforce of the company to be purchased. The project team involved in this phase usually consists of the managing directors, the project manager, and senior employees from project-relevant departments. <\/p>

In this phase lies the first major source of error, because the existing corporate culture of the company to be purchased is often overlooked. However, this is the first step towards successful and targeted management of this significant parameter of merger processes. <\/p>

Data Collection Possibilities<\/h5>

To collect such soft facts, there are a variety of possibilities. For a particularly comprehensive and wide-ranging data collection, a combination of different, proven methods is recommended, such as: <\/p>