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Cloud Innovation Journey at NürnbergMesse GmbH

Over the last few years, we have been intensively addressing one question and solving the resulting problems: Why do so many companies underestimate the complexities and challenges when it comes to new modern IT solutions, especially in the context of Microsoft365? Of course, there is no simple answer that is 100% right for everyone. However, with the right partner and a suitable concept, every company can avoid the biggest problems in this context. To this end, we have collected all our experience from projects that have run well and those that have not, structured it and summarized it into our own approach three years ago: our Cloud Innovation Journey. In this reference, we show how we helped NürnbergMesse GmbH to implement a clean and successful cloud project precisely through this structure and approach.

Customer: NürnbergMesse GmbH

The NürnbergMesse Group is one of the 15 largest exhibition companies in the world. It is made up of NürnbergMesse GmbH and its 15 subsidiaries and affiliates. Around 900 employees work for the company at eleven locations in Germany, Brazil, China, India, Italy, Greece, Austria and the USA. In addition, the NürnbergMesse Group has a network of foreign representatives in over 100 countries. The portfolio comprises around 120 trade fairs and congresses, which focus as presence events and digital events on the five subject areas of Retail & Consumer Goods, Building & Construction, Process Technology, Electronics & Security and Social & Public. Their events secure jobs and generate billions of euros in tax revenue and purchasing power effects every year. This makes NürnbergMesse an important economic driver for the Nuremberg Metropolitan Region and the whole of Germany.

Initial situation and challenges

At the end of October 2020, NürnbergMesse contacted us with the request to support them in the replacement and conversion of “Skype4Business” (based on Microsoft365 Service) to Microsoft Teams. As it had already had initial positive experience with Microsoft Teams in a small business area, the changeover was to take place as quickly as possible. It was quickly agreed that before starting the changeover to Microsoft Teams, the topic of Microsoft365 had to be considered as a holistic one. In order to precisely structure all requirements and expected challenges in the project right from the start, it was essential to define a clear roadmap and include it in the strategy. In the first phase of the project, the focus was therefore on a technically innovative but also time-feasible introduction of the essential functions of Microsoft Teams. At the same time, it was important to keep an eye on how the other services could be integrated in 2021.
In digatus, we have found a very competent partner to accompany us on our way into the Microsoft365 world. Together, we have introduced Microsoft Teams with some additional functions within a few months and thus brought great benefits to NürnbergMesse. We are pleased that digatus will continue to support us on our way to the workplace of the future. Dirk Zapp – Department Manager Technology & Operations, NürnbergMesse GmbH

Solution

We started with strategic workshops, primarily to understand the people and processes in the company more precisely. In addition, we illuminated all relevant, existing IT infrastructures in the company through short, effective series of workshops to identify major problems at an early stage and, above all, to define upstream project activities. All these experiences and insights were incorporated into an initial high-level roadmap (2021-2023), which was integrated into the final presentation. This presentation was the basis for all further agreements between IT and the business organization to provide a clear picture from the very beginning of how the changeover will proceed and which topics should be considered. Following these preparatory measures, the first phase could be started in a targeted manner, for which all activities for a successful conversion and introduction of Microsoft Teams were initially planned. The implementation of the project began in February 2021 and was scheduled for a project duration of five months. At the start of the project, all necessary initial adjustments were carried out, which were to be completed before the changeover. Thus, authentication as well as identity management topics and security settings had to be revised and redefined. At the same time, we supported the customer in preparing all necessary information as well as training and education for the employees. Before the company-wide changeover to Microsoft Teams, a test run was initially carried out in a small group. To ensure that these test users were able to pass on their experiences to their colleagues later in the project, a great deal of emphasis was placed on the correct use of the applications, especially during the training sessions. To ensure a sustainable and structured approach to implementation, a three-phase model was defined to activate the Microsoft Teams functions. Furthermore, it had to be ensured that the employees could manage their new structures in a structured way and as easily as possible. Therefore, together with our partner ExpertInside, we established their product EasyLife365 in order to implement both IT governance and company-specific requirements in a simple and employee-driven manner. In mid-June, the three phases of the changeover were started and by mid-July, all employees were already able to gain their first experience in the new environment. Thanks to the intensive training provided during the test phase, the customer was able to carry out the internal training independently during this phase.

Customer benefits

In such customer projects, we define our recommendations and actions as if it were our own company, so that the success remains in the long term. To achieve this, we master the speed of change, organizational conversions as well as technical obstacles together with the company and implement all necessary steps with the customer. But the most important thing for us is: The customer’s employees must be involved and not just once in the project, but over a longer period of time in the organization. This requires an intensive examination of the challenges and structures in the company before new technologies can be implemented in a meaningful way. In this project, the goal was for NürnbergMesse to establish the smoothest possible introduction to the new technologies. This was also achieved with a 4.5-star rating in an internal survey, which means that further steps toward new and flexible technologies can be launched in a further phase. The structured introduction also made it possible to address the first special, business-related requirements, which play an essential role especially during the pandemic in order to organize and position new ideas and concepts more quickly.
Mathias Müller

Mathias Müller
As an experienced consultant, he thinks in terms of large corporate structures and has extensive project experience. He is intensively involved with new, innovative technologies and knows exactly what problems and challenges these bring for companies and their employees. His pronounced innovative spirit and high level of persuasiveness make him the ideal contact and coach for forward-looking projects.

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